Is your mindset affecting your copy?
Our mindsets affect everything: our perspectives, our relationships, the way we feel about ourselves, what we do for a living. Everything. Including our writing.
Writing is vulnerable. Putting something into words and releasing it into the world can be scary. Especially when you’re making bold claims and tootin’ your own (or your business’s) horn.
Imposter syndrome, the comparison trap, self-doubt, fear of sounding salesy, worrying about what your friend’s uncle’s sister’s dog will think of you. Yada yada yada.
Sound familiar?
These things are all normal parts of being in business. We all deal with them. There is nothing wrong with you.
But they have no place when it's time to write. You've got to kick them to the curb before you sit down to write or they WILL get in your way, whether you realise it or not.
You must go into your writing sessions with a clear head, confidence in what you sell and a bad-assery attitude about how what you offer is special, needed and straight-up irresistible.
Your copy is not the place for self-doubt, downplaying your greatness, hiding your magic and denying yourself the potential of changing people's lives with what you do – and most importantly, making a living from it.
Before you start any copywriting, I want you to focus on silencing your inner critic, that little voice in your head that tells you "I can't say that", "If I say that I'll sound sleazy", "I'll never sound as pro as *insert competitor here*”.
It's all BS. It’s all stories you’re making up in your head, and you’re going to have to push through it.
Getting stuck in the comparison trap and focusing on how your competitors write their copy is not going to help you.
Yes, you need to research and see what you're up against. Absolutely. But stay in your lane.
Once you've researched, it's time to come back to your zone of genius. There is room for everyone, and being paralysed by insecurity will block your writing flow.
Been there. Done that.
Before you sit down to write your next piece of copy, I want you to remind yourself of three things:
· How far you’ve come
· What makes you different (and special) from everybody else
· Why the world needs your contribution
Spend some time here honouring your unique addition to your industry and repeat after me: there is always room for me – my great work deserves to be rewarded.
You've got this.