Does your brand sound as good as it looks? Listen up.

Have you ever been on a date with someone devastatingly good-looking, and only to be disappointed when they opened their mouth?

It’s the same way your customers feel when you wow them with a flashy website, and then skimp on your copywriting. Truth bomb.   

If you’re ready to kick all the goals, your business has to sound as good as it looks.

So, stop splashing your cash on design and leaving your copy as an afterthought.

We all love a shiny website, but if it’s not speaking to your ideal customer, you’re throwing money down the drain.

And look – I know I’m a liiiiittle biased when it comes to copy. But it’s the number one thing you should be investing in, if you want your biz to stand out. 

Here’s why.

It tells people what to do

Your audience has to know how to interact with your website. Or… they won’t.

It doesn’t matter how many moving parts, GIFs or funky transitions it’s got. If they can’t get from A to B without confusion, it’s losing you potential leads and $$$.

Use clear language, keep it simple, and embrace the calls to action.

If you want people to buy your products, click your links or sign up to your newsletter?

All you’ve got to do is tell them how.   

It adds *pizazz* to your brand personality

Your brand personality is EVERYTHING. It gives a human touch to a faceless brand.

We’re more inclined to buy from brands that play to our emotions. Or make the experience fun, memorable and different to their competitors.

Every touch point you’ve got with customers is an opportunity to inject a splash of personality. Use it to your advantage.

Boosts your online visibility with SEO

Copy isn’t just for humans. It’s for the algorithms too.

Your ranking on Google has the power to make or break your biz. So, it’s worth investing in quality copy that uses SEO to its advantage. (Or wrapping your head around the SEO basics, if you choose to DIY.)

The best copy combines value-driven content with SEO strategy to get you seen online.

Meaning you’ll rank higher, get more quality traffic coming your way and – you guessed it – convert more browsers into buyers.

Time to make your business sound as good as it looks?

Whether you’re sassy, sultry, subdued or stern.

We can help you find your voice.