About pages are the dating profile of business. Steal our 3-step formula.
It’s the page we all love to hate, striking fear into the hearts of even the most confident writers.
Trying to make yourself sound fun, professional, competent at life – whatever it is - can be a real chore. If you don’t know how to approach it.
Luckily for you, we’ve whipped a few ‘About’ pages into shape in our time. And we’re going to let you in on some juicy insider secrets, so you can do the same.
Why do you need an ‘About’ page?
Contrary to popular belief, the ‘About’ page isn’t all about… you.
It’s about you in relation to your target audience.
Now, of course, people want to know you’re a living, breathing human.
But let’s be real, the average person scrolling your site doesn’t care about your coffee order, or your collection of novelty mugs.
Sorry.
They want to know why you’re the person for the job. How you can make them happier, smarter or richer.
And you can do this in three simple steps.
Keep it short, sweet and with your audience in mind.
The introduction
How would you describe yourself if you ONLY had one sentence to do it?
I’m Cou. I’m not a regular copywriter. I’m a cool copywriter.
It’s that simple. Tell people what you do. Add an adjective to give it some character.
Your mission
This is where you beef up your introduction.
Explain what you do and how it helps people. Don’t use jargon. Flaunt your personality.
I write words for fun, fearless, free-spirited business folk who don’t want to be just another tree in the forest.
Give it some credibility
Time to seal the deal. Tell us why we should choose you from a sea of competitors.
My promise to you: I’ll feel like an extension of your business and find the right words when you can’t. You know, ones that actually sell your stuff.
Demonstrate your skills, your expertise and your qualifications.
Plug it back to social proof that shows you know your stuff. Or add a CTA to make people take action.
Expand as you wish – but short and sweet never fails.
Et voila!
You’ve got a 3-step formula to a concise ‘About’ page people will actually want to read.
Want an even easier solution for your ‘About’ page?
Get us to do it for you.