Email marketing: the real money-maker.
It’s easy to forget about the humble email in our modern world. But it’s still alive and kicking, despite the odds.
Social media marketing has skyrocketed in recent years, with businesses planning in-depth strategies for these channels, and even outsourcing their content creation as a full-time role.
Meanwhile, their email marketing strategy?
Ghosted. Left out in the cold. Rolling around with the tumbleweeds.
Sure, email marketing isn’t as glamourous or instantly gratifying as social media. But it’s here to stay. And this is why you should be prioritising it for your business.
Get your message where it needs to go
When it comes to visibility, email marketing beats social media every time.
90% of email gets delivered to the intended recipients inbox, while social media posts often go unseen, especially if you aren’t using ad tools to promote your content.
Guaranteed delivery to an inbox or the chance of getting noticed in a social media feed?
I know which one I’d pick.
(For those of you playing at home, the correct answer is both.)
It’s the preferred channel for communication
Most of us expect to receive marketing communication via email. We’ve given our consent to receive promotional emails, and we might even look forward to receiving them.
Hello, birthday discount codes.
It’s a great way to communicate directly with your customers but feels much less invasive than promotional text messages or *shivers* an unsolicited phone call.
Email marketing = conversion and ROI
The average click-through rate of an email campaign is around 3%. Compare that to a tweet, at around 0.5%.
So, why are emails so much more successful?
It all comes down to delivering highly personalised campaigns.
The more relevant the content is to your customer?
The more clicks you’ll get, meaning more $$$ in your pocket. Easy.
Emails will be around forever
What the email lacks in dopamine rewards, it makes up for in longevity.
Social media platforms come and go, but email has been consistent since the dawn of the internet.
Building an email list for your business is a tried-and-tested long-term investment that’ll pay off for years to come.
Trust me, I know. My email marketing is kicking goals – and yours can too.
Ready to make an impact in the inbox?
We write emails that command attention and convert.